How Can Salesforce Commerce Cloud Consulting Improve E-commerce Operations?

I’m exploring how businesses can improve their e-commerce operations using Salesforce Commerce Cloud and would like to understand where consulting can add the most value.

There are many areas to consider, including storefront development, product catalog management, integrations, personalization, order management, and performance optimization. However, choosing the right approach can be challenging, especially for businesses moving from an older commerce platform.

For those who have worked with Salesforce commerce cloud consulting, what areas had the biggest impact on your project? Did consulting help with platform configuration, integrations, migration, or improving the customer shopping experience?

I’d also be interested in hearing about common challenges businesses should consider before starting a Salesforce Commerce Cloud project.