When Should Authors Start Building Their Online Presence?

[Jenniferjakubowski]

Authors should start building an online presence before publishing, ideally while preparing their manuscript. Waiting until launch day makes it harder to attract readers and generate early interest. Authors focused on self publishing your book can begin by creating a simple author website, sharing useful content, joining relevant reader communities, and building an email list. The key problem is trying to promote everywhere at once. Instead, choose two or three platforms where your target readers are active and maintain a consistent presence. Sharing behind-the-scenes updates, cover previews, writing insights, and helpful discussions can gradually build trust. Starting early gives authors time to establish credibility, understand their audience, and create a community that is ready to support the book when it launches.

[Auteur]

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